Search engine optimization is one of the very most discussed and controversial topics on the net today. Also, it's one of the very most misunderstood topics.
In its basic form, search engine optimization (SEO) is act of altering a net site such so it does well in the organic, crawler-based listings of search engines.
Now even this quick to the stage definition of search engine optimization (SEO) can cause spirited debates about that is and intent behind SEO.
And so the question maybe asked, exactly how come SEO this type of popular and controversial topic that creates so much debate within the SEO community and the typical internet population particularly website owners? Within my humble opinion you can find 6 reasons why Search Engine Optimization (SEO) gets the popularity so it currently enjoys.
1. Targeted Website Traffic - In case that you ask a sizable proportion of website owners and people within the SEO industry what's the absolute most crucial factor to a successful website business and/or operation. A big percentage of people will say website traffic and much more specifically targeted website traffic.
Currently on the net, the largest resource for targeted website traffic on a continuous bases are search engines. On an annually bases stats reveal that around 75% - 80% on most purchases produced by individuals on the net originally started consequently of a research at a research engine and a sizable proportion of people who visit websites usually come via way of a research engine. Numbers so dominate can not be ignored even by the best opponents of internet search engine optimization. Moreover, because SEO is dedicated to optimizing websites for ranking success related to locate engines, it's only natural that folks would be interested in the field and practice of search engine optimization (SEO).
2. SEO Controversy - Search engine optimization (SEO) is one of the very most controversial topics concerning internet website operations. The proponents of SEO can say so it supplies a feasible method for websites to be observed searching engines which will be extremely important to any website desiring traffic on the net today.
However, opponents disgusted with SEO might also say that lots of websites achieve high internet search engine visibility with no using SEO work and that SEO professionals only provide guess work high cost services offering no assurances for internet search engine ranking success.
This case, that has some merit about the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which will be fought out on a typical bases on forums, blogs, websites and newsletters across the web along with exposure in magazines and on TV.
To put it just controversy produces attention and whether you are interested or hate it, SEO really does provide a lot of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will remain a well known topic local lead gen.
3. Money - Search engine optimization is just a multiple million-dollar business. Search engines generate billions of dollars annually through advertising. Websites earn billions of dollars for their owners annually via using search engines either through paid advertisements or organic (free) listings searching results.
It's not surprising with billions of dollars on the table on an annually bases that anything which could provide an individual or company a competitive edge in the ultra high pace internet world could have been a hot topic for discussion and debate.
Moreover, through a combination of perception and reality that highlights search engine optimization as a vital to increasing internet sales, search engine optimization is just a popular topic for decision makers within many companies which supplies additional awareness of SEO in the industry world and beyond.
4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) could be called a contemporary version of the wild wild west. Basically almost anything could be said or done since there are no formal set standards for the as a whole.
Therefore, in a real sense, nobody is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what's considered ethical by individuals and everyone comes with a unique set of ethics. What one individual might consider unethical another person might consider completely honest, well intended assistance. Because of this you've labels such as for instance white hat and black hat SEO within the SEO industry.
5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there's no SEO industry in its current form and format.
As statistics on an annually bases confirm, nearly all the targeted website traffic on the net is generated directly or indirectly via search engines and a quite high percentage of internet sales are directly linked to visitors originating from search engines trying to find products and/or services.
With the dominant role that search engines play on the net and the reality that the success of search engines count on the capability to provide accurate and reliable search results to its visitors, successful search engines tend to produce an informal relationship with the SEO industry.
Whereby a quantity of SEO work with websites tends to greatly help search engines provide what its visitors are searching for which will be top-notch search results.
Because of this, sometimes search engines will give you SEO information and SEO recommendations to its visitors entirely on the search engines. It will help the SEO industry tremendously by placing the in the forefront of the important thing people which are interested in organic (free) search results which are the web search engine users trying to find something specific and the net site owners who'd like found in the web search engine results.
6. SEO Mystery - Minimal SEO professionals will explain what they do regarding SEO work in detail. Some will give you a little SEO information, which will be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO within an over-all nature. Search engine optimization (SEO) is truly a mystery to the typical website owner and/or people interested in organic internet search engine rankings.
This mystery produces a advanced degree of interest about the SEO industry and helps feed the popularity of search engine optimization (SEO).
